Traveling to Bulgaria, a country known for its rich history, stunning landscapes, and cultural diversity, is an experience that greatly benefits from staying connected. Whether you’re exploring the historic sites in Sofia, enjoying the seaside resorts along the Black Sea coast, or hiking in the Rila Mountains, having a local SIM card provides convenient and cost-effective access to mobile data and communication. Here’s everything you need to know about buying a SIM card in Bulgaria in 2025. We’ll also cover how to buy and use an eSIM in Bulgaria.
Where Can I Get a SIM Card for Bulgaria?
Airports
Upon arriving in Bulgaria, particularly at Sofia Airport, Varna Airport, or Burgas Airport, you’ll find kiosks and retail stores that sell SIM cards. These outlets are conveniently located in the arrivals area, making it easy to purchase a SIM card as soon as you land.
Mobile Carrier Stores
In major Bulgarian cities such as Sofia, Plovdiv, and Varna, stores of the main mobile operators offer a variety of SIM card options. These stores are usually found in shopping centers and along main streets.
Electronics Stores
Large electronics retailers such as Technopolis and Technomarket also sell SIM cards. They offer a variety of plans from different providers, making it a good spot to compare options.
Convenience Stores
Many convenience stores throughout Bulgaria, including local chains and supermarkets, offer prepaid SIM cards. This option is perfect for travelers who need immediate connectivity.
Purchase Before You Travel
Benefits of Buying before you travel
Purchasing a SIM card before your arrival in Bulgaria offers several benefits:
- Immediate Connectivity: Activate your phone as soon as you land, saving time and avoiding the hassle of finding a store.
- Avoid Language Barriers: Choose your plan and purchase your SIM in your own language, ensuring you fully understand the terms and conditions.
- Peace of Mind: Start your trip knowing that your communication needs are already taken care of.
Buy Your Tourist SIM Card in Bulgaria
Who are the main operators in Bulgaria
The telecom market in Bulgaria is served by several key providers, each offering comprehensive coverage and competitive packages:
- Vivacom: Known for its excellent nationwide coverage and reliable service.
- A1 Bulgaria: Offers robust service with competitive data packages.
- Telenor Bulgaria: Known for good customer service and affordable plans.
Visit any Vivacom store, found in most urban areas and shopping centers. Vivacom offers various plans, including those specifically designed for tourists, featuring generous data allowances.
How to buy a SIM card with A1 Bulgaria
A1 stores are widespread across Bulgarian cities and provide a range of SIM card plans that cater to different needs, including those of international visitors.
How to buy a SIM card with Telenor Bulgaria
Telenor’s retail presence is significant in urban centers, and their stores offer attractive plans for travelers focusing on affordability and flexibility.
Benefits of Buying Your SIM Card in Bulgaria
Purchasing your SIM card directly in Bulgaria ensures:
- Local Rates: Enjoy competitive local rates for data and calls.
- Immediate Support: Access customer service easily if you encounter any issues.
- Flexible Plans: Choose a plan based on your specific travel needs, with options to adjust as necessary.
How Much Does a Prepaid SIM Card in Bulgaria Cost?
Prices for prepaid SIM cards in Bulgaria are quite affordable, typically starting from around 10 BGN (about 6 USD) for basic packages with limited data and calls. More comprehensive packages, particularly those designed for tourists, can cost up to 30 BGN (about 18 USD) and include significant data allowances and some international calling options.
Using an eSIM in Bulgaria
For those with compatible devices, opting for an eSIM provides a convenient and flexible way to stay connected:
- Instant Activation: Download and activate your eSIM before you arrive or right after landing.
- No Physical SIM Required: Avoid the hassle of swapping physical SIM cards, while keeping your home number active.
- Flexible Plans: Easily switch between different eSIM profiles to find the best rates and coverage.
Using eSIM.net in Bulgaria
Using eSIM.net while traveling in Bulgaria offers a seamless and efficient way to stay connected as you explore its rich history, diverse landscapes, and vibrant cultural heritage. Here’s how to make the most of your eSIM.net service during your visit to Bulgaria:
Step 1: Choose Your eSIM Plan
Selecting the Right Plan: eSIM.net provides a variety of plans tailored to different needs. For your trip to Bulgaria, consider whether a data-only plan is sufficient or if a more comprehensive package including voice and SMS would be better. Data-only plans are ideal for short visits or if you primarily need internet access, while full-service plans are better for longer stays or if you need to make frequent local and international calls.
Step 2: Purchase and Activate Your eSIM
Buying Your eSIM: You can select and purchase your desired eSIM plan directly from the eSIM.net website. The process is straightforward—pick a plan that matches your duration of stay and anticipated data usage, then complete the transaction. You’ll receive an email with a QR code.
Activating Your eSIM: Ensure your smartphone supports eSIM technology and is unlocked. Navigate to the cellular settings on your device, tap “Add Cellular Plan,” and scan the QR code. Follow the setup prompts, ideally while connected to Wi-Fi, as it requires internet access.
Step 3: Manage Your eSIM
Using the MyeSIM Portal: eSIM.net offers an online portal called MyeSIM, where you can manage your account. This portal allows you to check your data usage, top up your plan as needed, and adjust settings to suit your needs during your stay in Bulgaria.
Customer Support: If you encounter any issues or have questions regarding your eSIM service, eSIM.net provides robust customer support. Assistance is available via email, or you can access an extensive FAQ section on their website for quick help.
Step 4: Understanding Mobile Usage in Bulgaria
Data Roaming: If your itinerary includes visiting other EU countries, check if your eSIM plan covers EU-wide roaming. This feature is highly beneficial as it allows you to use your mobile device across the EU with no extra roaming charges.
Network Coverage: Bulgaria has good mobile network coverage, especially in urban areas and major cities like Sofia, Plovdiv, and Varna. However, coverage can be less consistent in remote or mountainous areas.
Step 5: Maximizing Your eSIM Benefits
Cost-Effectiveness: Using an eSIM from eSIM.net can significantly reduce your roaming costs compared to traditional mobile services. It offers a straightforward solution for managing data and calls throughout Bulgaria without the need for multiple SIM cards.
Flexibility and Convenience: eSIM technology allows easy switching between different plans or carriers without needing to physically change SIM cards. This flexibility is particularly useful if your travel plans are dynamic or if you visit multiple countries during your trip.
Additional Tips for Using eSIM in Bulgaria
- Device Compatibility: Before your trip, ensure that your device is compatible with eSIM technology and is unlocked. Most modern smartphones, including recent models from Apple, Samsung, and Google, support eSIMs.
- Emergency Services: In Bulgaria, you can dial 112 for emergency services, accessible free of charge from any phone, including those using an eSIM.
- Public Wi-Fi Access: Take advantage of Bulgaria’s public Wi-Fi networks available in urban centers, cafes, and public areas. These can help save on data usage, but always ensure secure connections when accessing sensitive information.
- Cultural Insights: Familiarize yourself with local customs and mobile usage etiquette to enhance your interactions and avoid any potential misunderstandings. Bulgarians are known for their hospitality, and a respectful approach is always appreciated.
SIM Card Bulgaria FAQs
Why Should I Buy a SIM Card for Bulgaria?
To ensure affordable and reliable mobile data and voice communication, enhancing both convenience and security during your trip.
What if I Have a Problem with My SIM Card in Bulgaria?
Visit the nearest store of your mobile provider where customer service will help resolve issues promptly.
Can I Use Wi-Fi in Bulgaria?
Yes, free Wi-Fi is widely available in public spaces, cafes, and hotels throughout Bulgaria, but a local SIM card provides a more consistent and secure connection.
What Are the Mobile Operators in Bulgaria?
The main mobile operators are Vivacom, A1 Bulgaria, and Telenor Bulgaria.
How Much is a SIM Card in Bulgaria?
Prices for SIM cards typically start at around 10 BGN, with more comprehensive options available for around 30 BGN.
How Much Does Roaming Cost in Bulgaria?
Roaming can be expensive, especially for non-EU travelers. It’s usually more economical to use a local SIM card.
Can a Traveler Get a SIM Card in Bulgaria?
Yes, travelers can easily purchase a SIM card upon arrival in Bulgaria by presenting a valid ID at the time of purchase.
